Merchandising, Photoshoots & Social

We're encouraging all internal and external contributors to transition away from third party storage solutions like Dropbox and instead begin uploading directly to Bynder.

Uploading to Bynder (Logged-In Users)

For team members with login access:

• Log in at https://dam.jmclaughlin.com/login
• Click the "Upload Media" button in top right-handed corner
• Select files and complete required metadata

Uploading via External Uploader (No Login)

External partners should use the drag-and-drop uploader at the same link above. Scroll down to the "Drag & Drop your files here" section.

What Happens Next

1. The uploader fills in sender/recipient info and completes CAPTCHA.

2. The recipient receives both an in-platform and email notification.

3. Assets go into Bynder's moderation queue.

4. The recipient approves the files and adds metadata.

Metadata Requirements

• Required for all uploads: Asset Type, Sub-Type, Season Code, Month, Year
• E-Commerce: Photo, Editorial/On Figure, Dept: E-Commerce, Status: Unretouched, Photographer, Model, Campaign
• Marketing: Photo, Social, Dept: Marketing, Photographer, Model, Campaign
• Social: Photo/Video, Editorial/On Figure, Dept: Marketing, Influencer, Campaign

---

Store / Visual

Store photos should be submitted by DMs twice per year (Spring/Summer and Fall/Winter). Please use Bynder for all uploads moving forward.

Uploading via External Uploader (No Login)

DMs should use the external uploader at:

• https://dam.jmclaughlin.com/login

Assets will be sent to Blair for review and moderation.

Upload & Moderation Process

1. The DM fills in sender/recipient info and completes CAPTCHA.

2. Blair receives both an in-platform and email notification.

3. Assets go into Bynder's moderation queue.

4. Blair then approves the files and adds metadata.

Metadata for Store Imagery

• Asset Type: Photo
• Sub-Type: Store Imagery
• City, State
• Month, Year