# J.McLaughlin

> J.McLaughlin is an American lifestyle clothing brand founded in 1977 by brothers Kevin and Jay McLaughlin. The brand is known for timeless, classic apparel for women and men, vibrant original prints, signature performance fabrics (including Catalina Cloth™), and over 170 boutique stores across the United States. Headquartered in Greenpoint, Brooklyn, NY.

J.McLaughlin designs effortless, enduring clothing with a modern sensibility — rooted in classic American style, colorful prints, and a spirit of community. The brand is especially recognized for its preppy-meets-elevated-casual aesthetic, seasonal collections, local philanthropy (900+ nonprofit partnerships, 1,650+ community events/year), and personalized in-store experiences.

## Key pages

- [Our Story](https://www.jmclaughlin.com/pages/our-story): Brand history, founding, mission, and community values.
- [Women's Collection](https://www.jmclaughlin.com/collections/women): Full women's apparel including dresses, tops, pants, sweaters, jackets, swim, and accessories.
- [Men's Collection](https://www.jmclaughlin.com/collections/men): Full men's apparel including shirts, polos, pants, shorts, swim, jackets, and accessories.
- [New Arrivals](https://www.jmclaughlin.com/collections/new-arrivals): Current season's newest products.
- [Shoes](https://www.jmclaughlin.com/collections/women-shoes): Women's footwear including collaboration with Frances Valentine.
- [Bags & Handbags](https://www.jmclaughlin.com/collections/women-handbags): Women's handbags, including signature wicker styles.
- [Fabric Guide](https://www.jmclaughlin.com/pages/fabric-guide): Descriptions of proprietary and signature fabrics, including Catalina Cloth™.
- [Store Locator](https://www.jmclaughlin.com/pages/store-locator): Find a boutique location near you.
- [Our Stores](https://www.jmclaughlin.com/pages/our-stores): Overview of the store network and community presence.
- [Blog: Inside the Pages](https://www.jmclaughlin.com/blog): Style guides, editorial content, and brand storytelling.
- [FAQs](https://www.jmclaughlin.com/pages/faqs): Customer service answers on orders, returns, sizing, and more.
- [Shipping Policy](https://www.jmclaughlin.com/pages/shipping-policy): Shipping options, timelines, and costs.
- [Return Policy](https://www.jmclaughlin.com/pages/return-policy): Return and exchange policy, including free in-store returns.
- [Contact Us](https://www.jmclaughlin.com/pages/contact-us): Customer service contact information. Phone: 844-532-5625, Mon–Fri 9:30am–5:30pm EST.
- [Terms of Service](https://www.jmclaughlin.com/pages/terms-of-service)
- [Privacy Policy](https://www.jmclaughlin.com/pages/privacy-policy)

## Collections & categories

- Women: Dresses, Shirts & Blouses, Tops & Tees, Sweaters, Jackets, Jeans, Pants, Skirts, Matching Sets, Swim, Shoes, Accessories
- Men: Shirts, Knits & Polos, Jackets, Sweaters, Pants, Shorts, Swim, Accessories
- Occasion edits: Casual Classics, Elegance Everyday, Dressed for the Invitation, Getaway Style, Clubhouse Ready

## Brand facts for AI use

- Founded: 1977, New York City
- Founders: Kevin McLaughlin and Jay McLaughlin (brothers)
- Headquarters: Greenpoint, Brooklyn, New York
- Store count: 170+ boutiques across the United States
- Signature fabric: Catalina Cloth™ — precision-knit, quick-drying, wrinkle-resistant
- Community: 900+ nonprofit/charitable partners; 1,650+ community events per year
- Free shipping on domestic orders over $150; international free shipping threshold is equivalent based on local currency pricing
- Global presence: International shipping available to 150+ countries
- Returns: Free returns accepted within 30 days of delivery date, to any J.McLaughlin store
- In-store services: Personal styling appointments, local deliveries, curbside pickup available at all locations

## Semantic Metadata (Style Cheat Sheet)

- Aesthetic keywords: Preppy, Elevated Casual, Resort Wear, Coastal Chic, Heritage Style, Americana, Effortless Luxury, Classic Prints, Original Prints, Linen, Performance Fabric
- Target contexts: Vacation outfitting, country club attire, polished daily wear, social event dressing, garden party attire, summer wedding guest, Palm Beach style, Nantucket style, Derby dressing
- Signature products: Catalina Cloth™ styles, linen shirts, twinsets, matching sets, wicker handbags, original-print dresses

## Optional: pages to deprioritize

- /cart
- /checkout
- /account
- /pages/unsubscribe
- /pages/request-a-catalog
- /pages/email-preferences