Inside J.McLaughlin’s New Manhattan Holiday Windows by Designer Alvise Orsini

This season, it’s been a joy to reveal bespoke holiday window installations at our Madison Avenue and Lexington Avenue flagship stores, designed by Venetian interior designer Alvise Orsini. Marking the first time we’ve created distinctive windows for our New York City flagships, these dual vignettes bring our stores to life through two different yet equally meaningful scenes designed to surprise and delight.

At our Madison Avenue flagship, we’re transporting passersby to a sophisticated chalet retreat, complete with après-ski elements that evoke cozy luxury and mountain-lodge refinement.

“It’s all about the nostalgia and places you dream of.” Said Orsini. “In the Madison Avenue store, a beautiful mountain [paired with] Christmas trees—actual trees covered in snow. At Lexington Avenue, we did something that is more ‘indoor’…it’s a live scene of people enjoying the holidays in their home—around a fireplace, talking to each other.”

Just twenty blocks south, our Lexington Avenue store embraces the warmth of traditional holiday nostalgia, celebrating timeless décor and cherished seasonal memories. Together, these windows capture the emotional spirit of the season while bringing joy to the communities we’re proud to call home.

These holiday window installations build on our momentum in creating exceptional retail experiences and strengthening our connection with the communities we serve. Both displays are now open to the public at our Madison Avenue and Lexington Avenue flagships throughout the holiday season.