Tell us about your famous mood boards…
You know it’s funny, I never thought there would be such a response to them like there has been. It’s been amazing! I started creating mood boards years ago to help brainstorm for projects that I was working on and I just thought one day, “maybe I should just share a few...” And that was that! I honestly didn’t think people would care a whole lot about them. But as they’ve morphed over the years (as I have) they’ve truly taken on a life of their own.
I’ve found that they’ve become a way to express myself too. Like most art, it’s a platform where I can convey my thoughts/feelings and emotions in an avenue that is, at times, more powerful than words. The thing that I love most about them is the feedback that I get. I’ve gotten messages and emails over the years at how mooved people are by them and that is the whole point. I think that’s one of the cool things about being an artist is that I can move people.
How and when did you begin telling brand stories through styling & photography?
I used to be a stylist and photographer for a magazine and it truly was the platform that made me realize my talents and passions and that there was so much for me out in the world. It was a great starting point because I realized what I LOVED to do and that there is a real need for it in the retail industry. I literally put in my two weeks and took the plunge and here I am 4 years later with my business: Verry Robin & Co.
There used to be (and there still are) big branding agencies that would work with companies to help them with all of their marketing and advertising needs. (Styling/photography and art direction included.) And the business I’ve created is a lot smaller and more personal. It’s just me styling and photographing and working with brands on art direction as well as other professionals I work with for other needs like graphic design, videography, web design and so on. It’s like a little creative family if you will.
What are your go-to spots in Charlottesville?
Oh man, how much time do you have? Ok, so there are SO MANY amazing places to visit, eat, shop and sleep but here are just a few of my faves:
For Food: Bodos, Marie Bette, Now and Zen, Mas Tapas, Alley Light, Foods of all Nations, Ivy Inn
Shop: Louise, SCARPA, Folly, Eloise, Darling Boutique, New Dominion BookShop, Ivy Nursery, Annette LaVelle Antiques, Laurie Holladay Shop (the last two are just outside of Charlottesville in Gordonsville and so worth a visit!)
Sleep: Kewsick, Boars Head Resort, Quirk Hotel