Introducing: The September Collection
Photographed by Dan Martensen and styled by Clare Richardson.
From the moment we set out to capture the spirit of the season ahead, we knew our FALL 2023 campaign represented more than an exquisite collection of luxe layers, sultry suedes and cozy cashmeres—it deserved to be a love letter from J.MCLAUGHLIN’s new state of mind.
Inspired by the nature of transition, we've tapped into the energy of exploration and embraced the changes with both enthusiasm and grace. We’ve even looked back over our rich brand heritage to find a fresh way forward. Reimagining everything we adore—from our iconic logo to the brand’s signature blue—this season is all about enriching the details of your story to welcome the next chapter.
So, as the air begins to cool... turn the page and escape with us under big, autumn skies for a chic getaway where the colors are as vibrant as the materials are thoughtfully elevated.
After all, the only trip you'll ever regret is the one you didn’t take—and we believe a little change is good for us all.
Our new campaign was photographed by Dan Martensen, styled by Clare Richardson, and features Arizona Muse, Jacquelyn Jablonski, Shayna McNeill, Alicia Burke, Hamide Onifade, RJ King, and Ben Hill. Creative direction by Team Laird, led by Trey Laird.
A Look At Some Of The Highlights From Our New Campaign
Our new campaign was photographed by Dan Martensen.