The Story Behind Our Logo & JMcL Blue
Into the JMcL blue.
You'll notice our bold new logo might look familiar. We pulled it from the archives, the early ‘80s to be exact and dialed it up in dark navy and our signature JMcL blue.
Expect to see it around town this fall, on Manhattan street corners, DC avenues, printed on fresh tissue paper, new shopping bags, and storefronts.
Take a peek below.