Into the JMcL blue. Female model wearing blue cashmere crewneck, blue cashmere turtleneck, blue canvas tote, and checked pants. Male model wearing jeans, denim shirt, and houndstooth blazer.Into the JMcL blue. Female model wearing blue cashmere crewneck, blue cashmere turtleneck, blue canvas tote, and checked pants. Male model wearing jeans, denim shirt, and houndstooth blazer.

Photographed by Dan Martensen and styled by Clare Richardson.

Into the JMcL blue.

You'll notice our bold new logo might look familiar. We pulled it from the archives, the early ‘80s to be exact and dialed it up in dark navy and our signature JMcL blue.

Expect to see it around town this fall, on Manhattan street corners, DC avenues, printed on fresh tissue paper, new shopping bags, and storefronts.

And carried around front and center in our canvas totes and featured prominently in our new campaign.

Take a peek below.

Shop Our New Hue:

  1. J.McLaughlin Logo tote in JMC blue made with cotton canvas.
    J.McLaughlin Logo Tote Bag
    $198.00
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  2. J.McLaughlin Logo tote bag in off white made with cotton canvas.
    J.McLaughlin Logo Tote Bag
    $198.00
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  3. Model wearing J.McLaughlin Clara sweater in JMC blue made with cashmere.
    Clara Cashmere Turtleneck
    $398.00
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  4. J.McLaughlin Mega Tessare bag in JMCL blue made with leather.
    Mega Tessare Woven Leather Handbag
    $498.00
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  5. Model wearing J.McLaughlin Jamey sweater in JMC blue made with cotton/modal.
    Jamey Sweater
    $148.00
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Left model wearing cashmere crewneck, cashmere turtleneck, wool blend pants, and canvas tote. Middle model wearing denim button-down, and wool blend blazer. Right model wearing silk midi dress and cashmere wrap.Left model wearing cashmere crewneck, cashmere turtleneck, wool blend pants, and canvas tote. Middle model wearing denim button-down, and wool blend blazer. Right model wearing silk midi dress and cashmere wrap.
Model wearing button-down shirt, houndstooth jacket, black pants, black loafers, tortoise sunglasses, canvas tote, and top-handle bag.Model wearing button-down shirt, houndstooth jacket, black pants, black loafers, tortoise sunglasses, canvas tote, and top-handle bag.
Light-wash jeans, blue socks, and brown loafers.Light-wash jeans, blue socks, and brown loafers.
Model wearing turtleneck sweater, cashmere turtleneck, and dark denim jeans. Model wearing wool hat.Model wearing turtleneck sweater, cashmere turtleneck, and dark denim jeans. Model wearing wool hat.
Model wearing button-down shirt, 1/4 zip sweater, wool blend blazer, khaki pants, eyeglasses, and suede boots.Model wearing button-down shirt, 1/4 zip sweater, wool blend blazer, khaki pants, eyeglasses, and suede boots.
Model wearing silk midi dress, cashmere turtleneck, and sunglasses.Model wearing silk midi dress, cashmere turtleneck, and sunglasses.
Model wearing silk midi dress, brown suede boots, wool blend blazer, cashmere scarf, and canvas tote bag.Model wearing silk midi dress, brown suede boots, wool blend blazer, cashmere scarf, and canvas tote bag.
Left model wearing violet suit, cashmere sweater, turtleneck sweater, button-down shirt, woven leather bag, and brown loafers. Right model wearing yellow suit, black reversible leather belt, button-down shirt, woven leather bag, and black loafers.Left model wearing violet suit, cashmere sweater, turtleneck sweater, button-down shirt, woven leather bag, and brown loafers. Right model wearing yellow suit, black reversible leather belt, button-down shirt, woven leather bag, and black loafers.