History Lesson: Totally Toile

A style revival to everyone’s favorite wallpaper pattern. After about 400 years of popularity, it’s time the famous Toile de Jouy found it’s rightful home at J. Mclaughlin. Toile, for short, has dominated the home decor and fashion industry for centuries; below, a quick history lesson.


Historically associated with the Franco-German artisan Christophe-Philippe Oberkampf and famously worn by Marie Antoinette, toile was the it pattern of the 18th century. It’s popularity continued through many decades and eventually spread to The United States. Today, the inspiration from French history lives freshly from fashion week runways to interior design showrooms.


Take a look at our compilation of iconic 18th century France inspired runway looks, interior design show stoppers and, of course, our everyday iteration with a toile wildlife print (yes, those are herons).

Shop more Toile looks here.